- Expertise
Marketing strategy & branding Content creation & digital communication Hospitality & tourism marketing Customer experience management Social media & online engagement Research & market analysis Administrative and operational support
Digital marketing & content management Customer service & communication Microsoft Office (Advanced level) Social media platforms & analytics Organizational and multitasking skills Team collaboration & adaptability
Maria Katerina is a motivated and detail-oriented professional with strong organizational skills and a passion for marketing and communication. She is highly adaptable, client-focused and capable of working efficiently in fast-paced hospitality and business environments. Her academic background combined with practical experience allows her to contribute effectively to marketing strategy, content development and customer engagement initiatives.
- About Maria Aikaterini Manika
Maria Aikaterini Manika is a marketing professional with strong academic background and practical experience in hospitality, customer service and digital communication. Based in Mykonos, she combines marketing theory with real-world application, focusing on brand communication, customer engagement and digital presence for tourism and service-oriented businesses.
Her academic work and professional experience reflect a strong interest in modern marketing trends, online communities and the strategic use of digital content to enhance brand value and customer experience.
Education & Academic Background
Bachelor’s Degree (First Class Honours) in Marketing Management
Queen Margaret University (2021–2025)Specialization Program – Cultural Tourism Marketing
National and Kapodistrian University of Athens (2025–2026)Diploma in Marketing Management
Focus on digital marketing, branding and consumer behavior
Her thesis focused on:
“The Power of User-Generated Content for Hotel Accommodations in the Cyclades and Crete: Creation, Search and Utilization of Content for Building Online Communities on Social Media.”
The research included primary data collection and analysis, emphasizing the impact of digital engagement on hospitality businesses.
Projects & Academic Activities
Research & Innovation Symposium – Metropolitan College
Participated in a four-member research team at the 8th Symposium, presenting a study on:
“The Power of Personalization: How Targeted Marketing Leads to Superior Consumer Experience Across Generations.”
This project focused on data-driven marketing strategies and consumer behavior analysis.
